MATURE AUTHORITY
Retirement village advertising requires a tone that has empathy, warmth and engenders trust.
HONEST RURAL
This spot for Outer Country couldn’t be more Kiwi if it put on an All Black’s top, drove a quad bike and called itself Kev the Kakapo.
comedy character
A quirky approach to a serious subject. Walking the line between funny and approachable.
hard sell
The classic. A voiceover that gets the message across and calls the listener to action.
AUTOMOTIVE CINEMATIC
Driving. Compelling. Smooth. Just like being behind the wheel of a luxury car.